- Pinterest's trend forecast for 2025 highlights several emerging trends across various categories:
- Fashion: "Eclectic Grandpa" and "Bow Stacking" are gaining popularity, with Gen Z and Millennials leading these trends.
- Home Decor: Trends like "Kitschens" (kitsch-inspired kitchens) and "Aquatecture" (water-inspired architecture) are on the rise.
- Beauty: "Blue Beauty" and bold, oversized accessories are expected to be popular.
- Lifestyle: "Slowcations" and the concept of "Big Talk" for deeper offline connections are becoming more prominent (Pinterest) (Pinterest) (Pinterest).
- A study by Pinterest and UC Berkeley found that engaging with inspirational content on Pinterest can buffer against burnout and stress, particularly among Gen Z students. Just 10 minutes a day of seeking out inspiring content helped improve emotional well-being, physical health, and social connectedness (Pinterest).
- Pinterest continues to be a female-dominated platform, with 76% of its users being women. The platform is also popular among high-income households, and a significant portion of its users are Millennials and Gen Z (Pinterest).