Identify your sub-niche
Instead of targeting a broad category like "cooking," focus on a specific sub-niche targeting a specific core audience profile. This could be anything from "vegan desserts" to "budget-friendly meal prep."
Get to know your audience
Create an ideal viewer to learn more about who watches your videos. This will shape your ‘Core-Audience Profile’. Put yourself in the shoes of a viewer and answer the following:
Who is my target audience
Age:
Gender:
Where do they live:
Who do they live with:
Occupation:
Salary:
What pain points do they experience around the sub-niche:
Examples“I am dieting but I’m not losing weight”
“I have this expensive camera but it takes rubbish pictures”
“I have no money to start my own business
Pain point #1:
Pain point #2:
Pain point #3:
Pain point #4:
What outcomes do they want around their sub-niche
Examples“Lose 10lbs in a month”
“Take great camera pictures and enhance them with my computer”
“Earn $2,000 a month from my own business within a year”
The ideal outcome for my core audience:
What other channels does this audience follow:
List at least five YouTube channels you think your audience will watch…
YouTube Channel URLs:
What are the best-performing videos on these channels
List the best-performing videos from the channels that you think you could remake yourself
Video URLs:
If you’re struggling to answer these yourself, ask the vidIQ AI coach a question similar to this:
“What are the typical pain points of an audience interested in ___________”
“What are the typical demographics of a ________ YouTube channel”
“What outcomes do people who _________ typically want?
This is the key step to ensuring you don’t confuse the algorithm. Every time you plan a new video, ask yourself: "Does this align with my core audience profile? Will it provide value and resonate with my target viewers?"