Social Media Profiles:
Optimizing your Social Media profiles for Max Traffic
Profile Name
- Your name
- Your brand
- Your product
On instagram your name is searchable, so including a keyword related to your niche in your name will increase your discoverability.
Across profiles they need to be identical.
“Dave Nick” on Instagram and “Dave N” on TikTok will not work. Keep it consistent so they can search for the same name across all platforms.
Handles may differ, keep them as close as possible.
TikTok: @iamdavenick
Instagram: @iamdavenick
YouTube: @officialdavenick
Not congruent: @n.dave
Profile Picture
Your profile picture is also an important part of your profile and how you brand yourself. While you shouldn't change it frequently as you want to stay recognizable to your followers, it might be time to update it if it doesn't clearly show you or no longer represents your current style of content.
A fitness creator could use a picture in activewear, while a food creator might use one in the kitchen. This helps give potential new followers a clear first impression of who you are, increasing the chance that they'll follow you.
Each platform has specific size requirements; make sure your profile picture is sized appropriately for each one. Don’t just toss the same tiny image across all platforms:
Headline
Next, you want to make sure you have a headline that briefly explains who you are.
Your bio can be up to 150 characters, so use them wisely. Include what kind of content you create, a line that shows your personality.
Focus on:
- What you do
- Who you do it for
- What benefit it provides for them
For example, if you are a fitness coach, you might have a headline like:
"I help busy parents get fit without sacrificing time with their kids".
What do you do? You help them get fit.
Who do you do it for? Busy parents.
What's the benefit? They don't have to sacrifice time with their kids.
Link
Underneath that, you will have your link—a call to action to schedule a call, see your product, or get a lead magnet.
Whatever services you are providing, you need a way to convert your views when people land on your profile from one of your videos.
The fewer options you give people at this step, the easier it will be for them to decide.
If you want to promote multiple offers, you should instead use Manychat.com to promote offers #2,3,4,5, ect. With post specific CTA.
Again, keep it simple.
Highlights
Instagram highlights are a vital part of that initial first impression a potential new follower gets when they first land on your page, so it's important to keep them updated and still relevant to the current version of you.
Pinned Posts
It's really easy to forget about your pinned posts and leave the same ones pinned for months, so if you haven't changed yours up in a while, this is your sign to do so.
Pin some of your best-performing content, and also the content that best represents what you currently post.
It's all about giving a potential new follower the best first impression of who you are.
Great Examples
Here are some great examples of what this looks like:
Facebook / YouTube Banner
For Facebook and YouTube, you will also need a banner. This can include a background of your recording studio, your office, or your brand logo.
Facebook Banner Dimensions
YouTube Banner Dimensions
YouTube Links
On YouTube, you will need to include your links in the bottom right corner of the channel banner.
With YouTube, you will also need to set up an automatic description that includes your links. Fewer people will be able to navigate to your YouTube page, so having these in the description of each video helps conversions.
YouTube Pinned Comment
Lastly, on YouTube, you can also leave links in the comments section as a pinned comment. This will show up at the top whenever someone goes to the comments section.
If you plug your course, mentorship, or lead magnet in the video, this is the best way to give your audience easy access to it, whether they are on mobile or desktop.